{"id":1581,"date":"2024-10-17T12:19:49","date_gmt":"2024-10-17T09:19:49","guid":{"rendered":"https:\/\/greekfruits.eu\/?p=1581"},"modified":"2024-10-17T12:19:49","modified_gmt":"2024-10-17T09:19:49","slug":"fruitnet-size-matters-as-greek-kiwifruit-exporters-select-markets","status":"publish","type":"post","link":"https:\/\/greekfruits.eu\/en\/fruitnet-size-matters-as-greek-kiwifruit-exporters-select-markets\/","title":{"rendered":"Fruitnet: Size matters as Greek kiwifruit exporters select markets"},"content":{"rendered":"<div class=\"standfirst\">\n<h3>Larger fruit sizes last season encouraged Greek suppliers to focus more on markets outside Europe, with North and South America increasingly a target<\/h3>\n<\/div>\n<div class=\"storytext\">\n<p>Last season\u2019s exceptionally large kiwifruit sizes posed an issue for Greek exporters focused on the European market, with retailers across the continent generally favouring smaller fruit. For Youphoria Fruits, a company in its first year of exports, a decision was made early in the season to focus its attention across the Atlantic.<\/p>\n<p>\u201cWe decided to work more with the US and Canada,\u201d says general manager George Kallitsis, \u201cwhere they take all sizes of kiwifruit. This year, we have all sizes in Greece so we are able to supply a good spread to many markets.<\/p>\n<div class=\"inline_image inline_image_right image_size_med fullsize\" data-attachment=\"133127\" data-sequence=\"1\"><button class=\"show-fullscreen\" data-url=\"\/attachment?attype=P&amp;atcode=133127&amp;storycode=263002\">Show Fullscreen<\/button><\/p>\n<p class=\"picture\"><img decoding=\"async\" loading=\"lazy\" class=\"lazyloaded\" src=\"https:\/\/d3fwccq2bzlel7.cloudfront.net\/Pictures\/480xAny\/1\/2\/7\/133127_youphoriafruits_699787.jpg\" srcset=\"https:\/\/d3fwccq2bzlel7.cloudfront.net\/Pictures\/480xAny\/1\/2\/7\/133127_youphoriafruits_699787.jpg 480w\" alt=\"Youphoria Fruits\" width=\"1882\" height=\"1200\" \/><\/p>\n<div class=\"inline_meta\">\n<p class=\"inline_title\">George Kallitsis (centre) with the Youphoria Fruits team<\/p>\n<\/div>\n<\/div>\n<p>\u201cWe are looking again at Canada, the US, Brazil, Argentina, also Europe, mostly the UK, Spain, Poland, Germany, and then there is the Middle East, but it is affected a lot by logistical issues. Asian countries like South Korea have shown interest in our kiwifruit, but transit times are a bit of a problem at the moment, maybe only early in the season when the fruit is strongest.\u201d<\/p>\n<p>Kallitsis expects volumes to be similar to last year, which was slightly down on the average. Harvesting starts in mid-October, continuing until mid-November.<\/p>\n<p>\u201cThe weather now is good,\u201d he says, \u201cwith low nighttime temperatures that help the fruit to reach a higher sugar level. We will have to wait to see the effect of the very dry, hot summer which lasted for several weeks in July and August, with very high temperatures day and night. This may affect the storability of the fruit.\u201d<\/p>\n<p>Exporter Kolios started harvesting its yellow Soreli variety earlier in October. \u201cWe are planting new orchards, including of Soreli,\u201d says Elena Kolios. \u201cThis variety is growing, but the green will always be the leader. In our area, there are 50,000 tonnes of green, but only around 1,000-1,500 tonnes of Soreli.\u201d<\/p>\n<p>Quantities should be similar to last year, she says, but sizes should be smaller due to the summer heat. \u201cThe trees were stressed by the hot weather, so this is why we have smaller sizes,\u201d she explains. \u201cWe don\u2019t know exactly how the fruit will react. The shelf-life is a question mark this season.\u201d<\/p>\n<div class=\"inline_image inline_image_right image_size_med fullsize\" data-attachment=\"133128\" data-sequence=\"2\"><button class=\"show-fullscreen\" data-url=\"\/attachment?attype=P&amp;atcode=133128&amp;storycode=263002\">Show Fullscreen<\/button><\/p>\n<p class=\"picture\"><img decoding=\"async\" loading=\"lazy\" class=\"lazyloaded\" src=\"https:\/\/d3fwccq2bzlel7.cloudfront.net\/Pictures\/480xAny\/1\/2\/8\/133128_elenakolios_248686.jpg\" srcset=\"https:\/\/d3fwccq2bzlel7.cloudfront.net\/Pictures\/480xAny\/1\/2\/8\/133128_elenakolios_248686.jpg 480w\" alt=\"Elena Kolios\" width=\"1660\" height=\"1312\" \/><\/p>\n<div class=\"inline_meta\">\n<p class=\"inline_title\">Elena Kolios<\/p>\n<\/div>\n<\/div>\n<p>The company started exporting to Brazil last season, and has ambitions elsewhere in Latin America. \u201cLatin America and the US are a target,\u201d says Kolios. \u201cThe protocol for Mexico is also nearly ready. We also send to Asia. We don\u2019t export much to Europe in the early part of the season, only really when we stop the long transit time destinations. This year, the big issue is that we will have to stop sending to Asia early, as it takes an extra 15 or more days to reach East Asia. 45 days-plus, that\u2019s a long journey.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Larger fruit sizes last season encouraged Greek suppliers to focus more on markets outside Europe, with North and South America increasingly a target Last season\u2019s exceptionally large kiwifruit sizes posed an issue for Greek exporters focused on the European market, with retailers across the continent generally favouring smaller fruit. For Youphoria Fruits, a company in its first year of exports, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[116],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fruitnet: Size matters as Greek kiwifruit exporters select markets - Portal of Greek and Cypriot fruit and vegetable producers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greekfruits.eu\/en\/fruitnet-size-matters-as-greek-kiwifruit-exporters-select-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fruitnet: Size matters as Greek kiwifruit exporters select markets - Portal of Greek and Cypriot fruit and vegetable producers\" \/>\n<meta property=\"og:description\" content=\"Larger fruit sizes last season encouraged Greek suppliers to focus more on markets outside Europe, with North and South America increasingly a target Last season\u2019s exceptionally large kiwifruit sizes posed an issue for Greek exporters focused on the European market, with retailers across the continent generally favouring smaller fruit. 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