{"id":1626,"date":"2025-02-12T00:56:24","date_gmt":"2025-02-11T21:56:24","guid":{"rendered":"https:\/\/greekfruits.eu\/?p=1626"},"modified":"2025-02-12T00:56:24","modified_gmt":"2025-02-11T21:56:24","slug":"fruit-logistica-campaign-go-greener-feel-better-greek-asparagus-kiwis","status":"publish","type":"post","link":"https:\/\/greekfruits.eu\/en\/fruit-logistica-campaign-go-greener-feel-better-greek-asparagus-kiwis\/","title":{"rendered":"FRUIT LOGISTICA – Campaign \u201cGo Greener, Feel Better\u201d – Greek Asparagus & Kiwis"},"content":{"rendered":"

Campaign \u201cGo Greener, Feel Better\u201d \u2013 Greek Asparagus & Kiwis at FRUIT LOGISTICA<\/strong><\/p>\n

As part of the Europe-wide promotional campaign \u201cGo Greener, Feel Better\u201d<\/strong>, which is an initiative under the EU project \u201cEU F & V Consumption\u201d<\/strong> (EU Fruit & Vegetable Consumption<\/em>), fresh agricultural products from the European Union are being promoted\u2014with a special focus on Greek asparagus and kiwis<\/strong>. The aim of this initiative is to increase the consumption of fruits and vegetables<\/strong> within the EU internal market, raise awareness of their nutritional value, and position European agricultural products on the international stage.<\/p>\n

Media Event in Berlin: An Exclusive Experience for Experts<\/strong><\/p>\n

As part of the campaign, a high-profile event took place on February 5, 2025, in Berlin<\/strong>. Held in the conference rooms and restaurant of the Intercontinental Hotel<\/strong>, the event welcomed over 50 professionals and opinion leaders from the media, fruit and vegetable trade, and gastronomy sectors<\/strong>. Attendees received in-depth insights into the \u201cGo Greener, Feel Better\u201d<\/strong> campaign, the health benefits of asparagus and kiwis<\/strong>, and their culinary potential<\/strong>.<\/p>\n

A major highlight of the event was an exclusive four-course menu<\/strong>, where asparagus and kiwis were featured as key ingredients in sophisticated dishes<\/strong>. This allowed guests to experience firsthand the versatility and unique taste of these premium products.<\/p>\n

Strategic Communication Approach & Campaign Objectives<\/strong><\/p>\n

The campaign follows a three-pronged communication strategy<\/strong>, targeting the following key audiences:
\n\u2705 Consumers<\/strong> \u2013 Providing information about the benefits of fresh asparagus and kiwis to encourage informed purchasing decisions.
\n\u2705 Media<\/strong> \u2013 Offering expert knowledge and resources to facilitate the dissemination of information about the promoted products.
\n\u2705 Experts and Opinion Leaders<\/strong> \u2013 Collaborating with content creators, chefs, and retailers to establish asparagus and kiwis as high-quality ingredients<\/strong> in premium gastronomy<\/strong>.<\/p>\n

Campaign Goals<\/strong><\/p>\n

\ud83d\udd39 Awareness and Education<\/strong> \u2013 Spreading knowledge about the benefits and high nutritional value<\/strong> of asparagus and kiwis.
\n\ud83d\udd39 Encouraging Fruit & Vegetable Consumption<\/strong> \u2013 Especially asparagus and kiwis, in line with a healthy and balanced diet<\/strong>, which remains a priority for the European Union.
\n\ud83d\udd39 Strengthening the Competitiveness of European Agricultural Products<\/strong> \u2013 Promoting sustainable and high-quality EU products<\/strong> on international markets.<\/p>\n

With this initiative, the \u201cGo Greener, Feel Better\u201d<\/strong> campaign is making a strong statement in support of healthy eating, conscious food choices, and the appreciation of European agricultural products<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Campaign \u201cGo Greener, Feel Better\u201d \u2013 Greek Asparagus & Kiwis at FRUIT LOGISTICA As part of the Europe-wide promotional campaign \u201cGo Greener, Feel Better\u201d, which is an initiative under the EU project \u201cEU F & V Consumption\u201d (EU Fruit & Vegetable Consumption), fresh agricultural products from the European Union are being promoted\u2014with a special focus on Greek asparagus and kiwis. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[116],"tags":[],"acf":[],"yoast_head":"\nFRUIT LOGISTICA - Campaign \u201cGo Greener, Feel Better\u201d - Greek Asparagus & Kiwis - Portal of Greek and Cypriot fruit and vegetable producers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greekfruits.eu\/en\/fruit-logistica-campaign-go-greener-feel-better-greek-asparagus-kiwis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FRUIT LOGISTICA - Campaign \u201cGo Greener, Feel Better\u201d - Greek Asparagus & Kiwis - Portal of Greek and Cypriot fruit and vegetable producers\" \/>\n<meta property=\"og:description\" content=\"Campaign \u201cGo Greener, Feel Better\u201d \u2013 Greek Asparagus & Kiwis at FRUIT LOGISTICA As part of the Europe-wide promotional campaign \u201cGo Greener, Feel Better\u201d, which is an initiative under the EU project \u201cEU F & V Consumption\u201d (EU Fruit & Vegetable Consumption), fresh agricultural products from the European Union are being promoted\u2014with a special focus on Greek asparagus and kiwis. 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