{"id":1638,"date":"2025-03-11T16:51:55","date_gmt":"2025-03-11T13:51:55","guid":{"rendered":"https:\/\/greekfruits.eu\/?p=1638"},"modified":"2025-03-11T16:52:53","modified_gmt":"2025-03-11T13:52:53","slug":"eurofruit-greece-targets-supermarkets-for-greater-transparency-on-pricing","status":"publish","type":"post","link":"https:\/\/greekfruits.eu\/en\/eurofruit-greece-targets-supermarkets-for-greater-transparency-on-pricing\/","title":{"rendered":"EUROFRUIT: Greece targets supermarkets for greater transparency on pricing"},"content":{"rendered":"<div class=\"standfirst\">\n<h3>Deceptive supermarket promotions are in the firing line across eastern Europe and Greece, as governments look to protect farmers and consumers<\/h3>\n<\/div>\n<div class=\"storytext\">\n<div class=\"inline_image image_size_full fullsize\" data-attachment=\"137284\" data-sequence=\"1\">\n<p><button class=\"show-fullscreen\" data-url=\"\/attachment?attype=P&amp;atcode=137284&amp;storycode=265457\">Show Fullscreen<\/button><\/p>\n<p class=\"picture\"><img decoding=\"async\" loading=\"lazy\" class=\"lazyloaded\" src=\"https:\/\/d3fwccq2bzlel7.cloudfront.net\/Pictures\/480xany\/2\/8\/4\/137284_Ungarn_Melonen_01.jpg\" sizes=\"(max-width: 1023px) 100vw, 780px\" srcset=\"https:\/\/d3fwccq2bzlel7.cloudfront.net\/Pictures\/480xany\/2\/8\/4\/137284_Ungarn_Melonen_01.jpg 480w,https:\/\/d3fwccq2bzlel7.cloudfront.net\/Pictures\/600xany\/2\/8\/4\/137284_Ungarn_Melonen_01.jpg 600w,https:\/\/d3fwccq2bzlel7.cloudfront.net\/Pictures\/780xany\/2\/8\/4\/137284_Ungarn_Melonen_01.jpg 780w\" alt=\"Ungarn: Neue Melonen-Sorten und Anbautechnologien im Fokus\" width=\"1000\" height=\"668\" \/><\/p>\n<div class=\"inline_meta\">\n<p class=\"inline_caption\">Photo: Tesco Hungary<\/p>\n<\/div>\n<\/div>\n<p>This month, a European directive designed to regulate supermarket promotions and eliminate deceptive pricing practices is set to take effect in Greece, according to a report from Tovima.<\/p>\n<p>The new rules form part of a wider European Code of Conduct and have already been adopted by most EU countries. The chief goal is to make price reductions more transparent across the retail sector.<\/p>\n<p>According to the code, any price reduction must be compared to the lowest price the product was sold at in the past 30 days at the same store. In addition, quantity-based promotions like \u201cbuy one, get one free\u201d are limited to a maximum of one-third of the year.<\/p>\n<p>From 17 March, authorities are set to start intensive inspections to ensure compliance, with violations resulting in fines of up to \u20ac1.5mn.<\/p>\n<p>Extra regulations are due to apply to multi-pack promotions, with such products required to be available for individual sale for direct price comparisons.<\/p>\n<p>Governments in eastern Europe are also intent on curbing the power of the supermarkets in the EU.\u00a0In Hungary, prime minister Viktor Orb\u00e1n has targeted foreign supermarkets with levies, price caps and policies favouring local ownership.<\/p>\n<p>Slovakia\u2019s agriculture minister Richard Tak\u00e1\u010d, backed by Bulgaria, Croatia, Hungary, Lithuania, Romania and Slovenia, has called on the European Commission to go further than the updates to the EU\u2019s rules on unfair trading practices that it proposed in December, according to a report in Politico.<\/p>\n<p>\u201cFirst and foremost, there is a need to increase the protection of farmers, but also processors and food producers,\u201d Tak\u00e1\u010d stated. He said it was \u201cimportant to increase the protection of the final consumer against the abuse of the position by dominant entities\u201d.<\/p>\n<p>Governments across eastern Europe have in the past introduced measures to rein in the supermarkets\u2019 power, including with taxes, price caps and demands to stock local produce, but these have frequently clashed with EU single market rules.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Deceptive supermarket promotions are in the firing line across eastern Europe and Greece, as governments look to protect farmers and consumers Show Fullscreen Photo: Tesco Hungary This month, a European directive designed to regulate supermarket promotions and eliminate deceptive pricing practices is set to take effect in Greece, according to a report from Tovima. The new rules form part of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[116],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EUROFRUIT: Greece targets supermarkets for greater transparency on pricing - Portal of Greek and Cypriot fruit and vegetable producers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greekfruits.eu\/en\/eurofruit-greece-targets-supermarkets-for-greater-transparency-on-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EUROFRUIT: Greece targets supermarkets for greater transparency on pricing - Portal of Greek and Cypriot fruit and vegetable producers\" \/>\n<meta property=\"og:description\" content=\"Deceptive supermarket promotions are in the firing line across eastern Europe and Greece, as governments look to protect farmers and consumers Show Fullscreen Photo: Tesco Hungary This month, a European directive designed to regulate supermarket promotions and eliminate deceptive pricing practices is set to take effect in Greece, according to a report from Tovima. The new rules form part of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greekfruits.eu\/en\/eurofruit-greece-targets-supermarkets-for-greater-transparency-on-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal of Greek and Cypriot fruit and vegetable producers\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-11T13:51:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T13:52:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3fwccq2bzlel7.cloudfront.net\/Pictures\/480xany\/2\/8\/4\/137284_Ungarn_Melonen_01.jpg\" \/>\n<meta name=\"author\" content=\"grk_frts_adm_is\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"grk_frts_adm_is\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/greekfruits.eu\/en\/eurofruit-greece-targets-supermarkets-for-greater-transparency-on-pricing\/\",\"url\":\"https:\/\/greekfruits.eu\/en\/eurofruit-greece-targets-supermarkets-for-greater-transparency-on-pricing\/\",\"name\":\"EUROFRUIT: Greece targets supermarkets for greater transparency on pricing - Portal of Greek and Cypriot fruit and vegetable producers\",\"isPartOf\":{\"@id\":\"https:\/\/greekfruits.eu\/#website\"},\"datePublished\":\"2025-03-11T13:51:55+00:00\",\"dateModified\":\"2025-03-11T13:52:53+00:00\",\"author\":{\"@id\":\"https:\/\/greekfruits.eu\/#\/schema\/person\/59c8923c06e815a7a620332bcbebae09\"},\"breadcrumb\":{\"@id\":\"https:\/\/greekfruits.eu\/en\/eurofruit-greece-targets-supermarkets-for-greater-transparency-on-pricing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/greekfruits.eu\/en\/eurofruit-greece-targets-supermarkets-for-greater-transparency-on-pricing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/greekfruits.eu\/en\/eurofruit-greece-targets-supermarkets-for-greater-transparency-on-pricing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/greekfruits.eu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EUROFRUIT: Greece targets supermarkets for greater transparency on pricing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/greekfruits.eu\/#website\",\"url\":\"https:\/\/greekfruits.eu\/\",\"name\":\"Portal of Greek and Cypriot fruit and vegetable producers\",\"description\":\"\u0386\u03bb\u03bb\u03bf\u03c2 \u03ad\u03bd\u03b1\u03c2 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c2 WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/greekfruits.eu\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/greekfruits.eu\/#\/schema\/person\/59c8923c06e815a7a620332bcbebae09\",\"name\":\"grk_frts_adm_is\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/greekfruits.eu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d1fd0baf8d813c8d76667c18f9710bc0?s=96&r=g&d=https:\/\/greekfruits.eu\/wp-content\/plugins\/userswp\/assets\/images\/no_profile.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d1fd0baf8d813c8d76667c18f9710bc0?s=96&r=g&d=https:\/\/greekfruits.eu\/wp-content\/plugins\/userswp\/assets\/images\/no_profile.png\",\"caption\":\"grk_frts_adm_is\"},\"url\":\"https:\/\/greekfruits.eu\/profile\/grk_frts_adm_is\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EUROFRUIT: Greece targets supermarkets for greater transparency on pricing - Portal of Greek and Cypriot fruit and vegetable producers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/greekfruits.eu\/en\/eurofruit-greece-targets-supermarkets-for-greater-transparency-on-pricing\/","og_locale":"en_US","og_type":"article","og_title":"EUROFRUIT: Greece targets supermarkets for greater transparency on pricing - Portal of Greek and Cypriot fruit and vegetable producers","og_description":"Deceptive supermarket promotions are in the firing line across eastern Europe and Greece, as governments look to protect farmers and consumers Show Fullscreen Photo: Tesco Hungary This month, a European directive designed to regulate supermarket promotions and eliminate deceptive pricing practices is set to take effect in Greece, according to a report from Tovima. 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