Overall, the use of new irrigation techniques has helped Greek growers to overcome seasonal weather, Prountzos explains. “Growers have successfully managed seasonal weather fluctuations, by implementing advanced irrigation techniques and protective measures. The use of drip irrigation has ensured better water management, maintaining consistent moisture levels and reducing plant stress. Additionally, fans have played a crucial role in safeguarding orchards against frost damage, ensuring fruit integrity and sustained quality.”
Anyfion is happy to look for new markets in Scandinavia, as consumers in this region appear to appreciate organic oranges more and more, Prountzos states: “Switzerland, Germany, France, and the Netherlands remain our key export destinations, with increasing demand for Greek organic citrus. Looking ahead, we’re excited about expanding into Scandinavian markets, where consumers show a growing appreciation for organic oranges. Demand for Greek organic oranges continues to be strong, driven by consumer preferences for premium, sustainably grown produce. While some purchasing patterns have adjusted due to economic conditions, there is a notable shift toward direct sourcing from responsible producers. The organic sector is gaining traction, providing exciting opportunities for growth and differentiation.”
Prountzos is happy to say that the prices for organic oranges from Greece have been on a stable level this year. “Pricing remains stable, reflecting the strong reputation of Greek organic oranges. While global market conditions can influence fluctuations, Greece’s focus on quality and sustainability places our organic citrus in a favorable position. If adverse weather affects production in competing regions, Greek organic oranges could see enhanced demand and price resilience.”
Looking ahead, organic citrus seems to be enjoying some momentum, as performance is expected to be strong in the North European markets: “We anticipate a positive trajectory for the remainder of the season, with robust export activity and consistent demand. Organic citrus continues to gain momentum, while late-season varieties like Lane Late and Valencia are poised for strong performance in Northern European markets. The commitment to sustainability and quality will further solidify Greece’s competitive edge in the global organic citrus trade,” Prountzos concludes.
For more information:
Nikos Prountzos
Anyfion Greece S.A.
Tel: +30 2752 18 10 60
Nikos.prountzos@anyfion.gr
www.anyfion.gr
