PRESS RELEASE 15-03-25
EU PEPPERLAND: Showcasing Europe’s Finest Peppers in Munich
On Wednesday, March 12, 2025, at 18:30, the Producer Organisation SYNERGASIA V. EVVOIAS held an exclusive press event at Thalassa Restaurant in Munich. The event brought together journalists, nutrition experts, food industry professionals, and representatives from the Greek Embassy and trade offices, offering a unique opportunity for networking, knowledge exchange, and gastronomic discovery. Attendees engaged directly with the organisation’s leadership while enjoying a curated tasting of dishes made with premium European peppers, blending traditional Mediterranean flavors with contemporary culinary creativity.
Presentation by Mr. Nikos Kentris
Mr. Nikos Kentris, representative of SYNERGASIA V. EVVOIAS, presented the goals and core values of the EU Pepperland campaign to the attendees. He outlined the objectives of the initiative, emphasizing the need to raise awareness around the nutritional value of peppers and promote sustainable consumption across Europe. Mr. Kentris also provided an in-depth look at the production process followed by the organisation, underlining the implementation of strict quality and safety standards throughout all stages of cultivation, harvesting, and packaging. He emphasized the use of integrated farming techniques and full traceability systems that ensure product excellence and compliance with EU regulations. In his address, Mr. Kentris also highlighted the cooperative’s commitment to environmental responsibility, noting the investments made in resource-efficient practices such as water-saving irrigation systems and natural pest management. These efforts reflect the broader mission of the campaign to support the EU’s Green Deal goals and encourage responsible farming.
Support from the Greek Embassy in Munich
The event was honoured by the presence of Ms. Rea Tsitsani, Head of the Economic and Commercial Office of the Greek Consulate General in Munich. Her participation reinforced the significance of diplomatic and institutional support in fostering international awareness of Greek agri-food excellence. Ms. Tsitsani expressed her encouragement for initiatives like EU Pepperland, which strengthen commercial ties and promote high-quality, sustainable European products in key export markets such as Germany.
About the EU Pepperland Campaign
EU Pepperland is a dynamic three-year European initiative dedicated to promoting premium European peppers in Germany and France. The campaign aims to tackle low vegetable consumption by raising consumer awareness about the health benefits of fresh vegetables, especially peppers, while encouraging more sustainable dietary habits. By emphasizing quality, safety, and environmental responsibility, EU Pepperland contributes to the long-term sustainability goals of European agriculture.
The campaign leverages a broad array of strategic activities, including technological innovation, printed materials, participation in trade fairs, and targeted press events, to strengthen consumer preference and demand for European peppers in key markets.
About SYNERGASIA V. EVVOIAS
Headquartered in Strofilia, Evvoia, Greece, SYNERGASIA V. EVVOIAS is a distinguished Producer Organisation composed of 80 members committed to democratic values, equality, and solidarity. Operating from privately owned facilities covering 2,800 square meters on a 23-acre plot, the organisation upholds transparency, social responsibility, and strict compliance with EU regulations and sustainability objectives, delivering premium-quality and safe peppers to the market.
Learn More
Website: eupepperland.eu
Facebook: EU Pepperland
Instagram: eupepperland
YouTube: EU Pepperland
#EnjoyItsFromEurope #EUPepperland #PremiumPeppers #SustainableAgriculture #QualityGreekProduce
