Group looks to extend its red kiwifruit offer by sourcing from Europe
Oppy has revealed that it is looking to build the red kiwifruit market with a category complement through a fresh crop from Italy and Greece.
The leading grower, marketer and distributor of fresh produce said that it first brought red kiwifruit to North America nearly a decade ago.
In 2020, Oppy supplied over 30 per cent of all kiwifruit available in the North American market, according to US Census Bureau Trade Data and Statistics Canada.
The group said that it was employing new ways to optimise the expanding shelf spaced dedicated to the nutrient-dense fruit.
“This is a really exciting extension to the kiwifruit category,” said Oppy’s vice-president of categories for tropicals Steve Woodyear-Smith. “By bringing something different to retail that delivers health, flavour and colour choices, it attracts those produce-conscious consumers looking to try a new item and expand their horizons.”
Oppy said that its internal testing of the red kiwifruit revealed very high brix levels and sweetness characterised by notes of strawberry.
“We’re hearing lots of excitement from our retail partners,” Woodyear-Smith continued. “Customers are already very excited about the fruit, noting its appealing exterior, beautifully colourful interior and delicious berry-like taste.”
Oppy is planning on expanding its trials of red kiwifruit varieties going into the future, currently offering fruit in 1lb clamshells.